Thomas Frank
Thomas Frank
  • 280
  • 179 392 835
The ultimate guide to YouTube sponsorships and brand deals
Join Nebula and take my Business 101 for Creators Class - nebula.tv/business-101-for-creators
How do you get brand deals as a creator? How should you price your first spot? What can you do to raise your sponsor rates? In this mega-interview, I ask my agent, Nebula CEO Dave Wiskus, all these questions and more.
➡️ Watch These Next:
--------
How I Make Videos: My Exact Tools and Workflow - ua-cam.com/video/1tZ5-niQtLw/v-deo.html
I learned to code from scratch in 1 year. Here's how. - ua-cam.com/video/NpUuuT_EzSs/v-deo.html
🛠️ Tools My Team and I Built:
--------
✈️ Flylighter (The best way to capture articles and higlights to Notion) -
flylighter.com/
🎙️ Notion Voice Notes (Speech to Text) - nebula.tv/videos/thomasfrankexplains-how-to-take-perfect-notes-with-your-voice-easy-setup
🧠 Ultimate Brain (My all-in-one second brain for Notion) - thomasjfrank.com/brain/
🎬 Creator's Companion (The best Notion template for creators) - thomasjfrank.com/creators-companion/
📖 10 Steps to Earning Awesome Grades (my free book) - collegeinfogeek.com/get-better-grades/
👥 People You Should Follow:
-------
Dave: dwiskus
Rene Ritchie (current UA-cam Creator Liason): UA-camLiaison
Todd Beaupré (the guy who runs the UA-cam algorithm): hitsman
🐦 Connect With Me:
--------
Twitter ➔ tomfrankly
Instagram ➔ tomfrankly
Notion Tutorials ➔ @ThomasFrankExplains
Music ➔ @ThomasFrankMusic
⏱ Timestamps:
--------
00:00 - Intro
03:34 - Conversation starts
05:44 - The relationship between views and sponsor rates
09:10 - "Logical-Next-Step" sponsors
11:55 - Maintaining the integrity of your content
17:33 - Dave's history as a CEO and Creator
19:53 - At what point can you work with brands?
23:54 - What UA-cam Studio metrics should a creator track?
28:24 - Broad-appeal vs. content-specific sponsors
32:34 - Channel trajectories: Growing channels vs stagnant channels
38:45 - Why your audience is constantly changing
41:49 - The best metric: Views from Subscribers
43:13 - Why was Thomas's rate consistent for years?
49:45 - If you can't price perfectly, price too low
53:58 - Pricing from the brand's perspective
55:35 - CPA/KPI definitions
1:02:50 - Additional factors brands care about
1:06:39 - Does brand association matter?
01:09:44 - Don't put ads at the beginning of your video
01:10:29 - Don't let sponsors take your video for their ads
01:13:30 - Should you ever let brands use your likeness?
01:16:32 - Agencies and "magnet creators"
01:28:13 - Pitfalls of UA-cam managers
01:31:58 - Thomas's rules on who he works with
01:46:05 - How an MCN can take advantage of you
01:47:58 - Nebula and content ownership
01:48:44 - Criteria for evaluating an agency
02:02:11 - How to get performance data from brands
02:09:40 - Brand deals must be win-win-win
02:21:32 - Growing your network
02:23:50 - What to ask an agency when they pitch you
02:26:12 - Should agencies publish their entire rosters?
02:28:04 - Agencies should go to bat for you
02:32:33 - How to price your first spot
02:38:16 - Should Patreon be a stepping stone toward brand deals?
02:41:00 - Using affiliate marketing to get performance data
02:50:39 - Thomas's relationship with Skillshare
03:00:05 - CPM or CPA - which is more important?
03:01:00 - Should I give a brand my analytics?
03:01:43 - How should you get paid?
03:03:12 - Pre-roll, mid-roll, or end-roll?
03:04:51 - How many revisions should you do for your ad?
03:07:30 - Should you place time limits for how long ads stay up?
03:08:22 - How do you make more money from your sponsorships?
03:09:37 - What are common mistakes creators make?
03:17:50 - Where to follow Dave
03:18:34 - Business 101 for Creators
👐 Business:
--------
Please contact my agent at thomasfrank@standard.tv
🎞 Additional Notes:
--------
💰 I'm fortunate enough to work with great sponsors who support my work, so I don't use Patreon or any other crowdfunding service. However, if you'd like to support a worthy cause, consider donating to help more children get access to a high-quality education: fundraise.pencilsofpromise.org/fundraiser/1489730
💰 Some links in my description are affiliate links, and I may earn a commission if you use them to make a purchase (at no extra cost to you, and often with special discounts!)
Переглядів: 14 799

Відео

Why are you scrolling your phone in bed AGAIN?
Переглядів 43 тис.Місяць тому
You don't need more self-discipline. You need to change your environment. ➡️ Watch These Next: How to Wake Up Early Without Feeling Tired - ua-cam.com/video/hY2oCdsIqXc/v-deo.html (don't click this if you're still in bed; get up!) 🛠️ Tools My Team and I Built: ✈️ Flylighter (The best way to capture higlights to Notion) - flylighter.com/ 🎙️ Notion Voice Notes (Speech to Text) - ua-cam.com/video/...
How to get everything you want this year
Переглядів 117 тис.3 місяці тому
The first 500 people to use my link will get a 1 month free trial of Skillshare: skl.sh/thomasfrank01241 Today I'll share a super-useful planning exercise I went through at the beginning of this year to get 100% clear on what I want and how I'm going to get it. If you can answer these six questions, you'll know how to get everything you want as well. ➡️ Watch These Next: A video for anyone feel...
I learned to code from scratch in 1 year. Here's how.
Переглядів 313 тис.5 місяців тому
Here's everything I used to learn how to code - free learning resources, tools, learning hacks, and a couple of secret weapons. 🧠 ULTIMATE BRAIN (Full Second-Brain Template - use code LETSGO2023 to get $50 off): thomasjfrank.com/brain/ 🎥 CREATOR'S COMPANION (Notion template for content creators) thomasjfrank.com/creators-companion/ ✈️ FLYLIGHTER (The best way to capture articles and higlights t...
I left my 2 million-subscriber channel. My income doubled.
Переглядів 211 тис.6 місяців тому
Well hello there! In this video I discuss why I left this channel, how leaving helped to double my income, and what I've got planned for the future of this channel. ✈️ CHECK OUT FLYLIGHTER: flylighter.com/ 🧠 ULTIMATE BRAIN (Full Second-Brain Template - use LETSGO2023 at checkout to get $50 off): thomasjfrank.com/brain/ 🎥 CREATOR'S COMPANION (Full Notion system for content creators): thomasjfran...
How to Break Your Phone Addiction
Переглядів 692 тис.2 роки тому
Spending less time on your phone: it's as simple as logging out. 📺 Watch this video ad-free on Nebula: nebula.app/videos/thomasfrank-how-to-break-your-phone-addiction 🛠 COURSES AND RESOURCES: Notion channel - ua-cam.com/users/ThomasFrankExplains Free Notion templates - thomasjfrank.com/templates/ Learn Notion - thomasjfrank.com/fundamentals Productivity and Habits courses - thomasjfrank.com/cou...
The 10 Best Windows Productivity Apps in 2022
Переглядів 718 тис.2 роки тому
In this video we'll be digging into the best productivity apps for Windows in 2022. 📺 Watch this video ad-free on Nebula: nebula.app/videos/thomasfrank-the-10-best-windows-productivity-apps-in-2022 🛠 COURSES AND RESOURCES: Notion channel - ua-cam.com/users/ThomasFrankExplains Free Notion templates - thomasjfrank.com/templates/ Learn Notion - thomasjfrank.com/fundamentals Productivity and Habits...
Watch this if you’re having an “off day”
Переглядів 184 тис.2 роки тому
When I'm having an off day, here's what I do to turn things around. 📺 Watch this video ad-free on Nebula: nebula.app/videos/thomasfrank-watch-this-if-youre-having-an-off-day 🛠 COURSES AND RESOURCES: Notion channel - ua-cam.com/users/ThomasFrankExplains Free Notion templates - thomasjfrank.com/templates/ Learn Notion - thomasjfrank.com/fundamentals Productivity and Habits courses - thomasjfrank....
Why it's so hard to stick to your workout routine
Переглядів 143 тис.2 роки тому
Learn to make consistent, measurable progress on your fitness goals. 📺 Watch this video ad-free on Nebula: nebula.app/videos/thomasfrank-why-its-so-hard-to-stick-to-your-workout-routine 🛠 COURSES AND RESOURCES: Notion channel - ua-cam.com/users/ThomasFrankExplains Free Notion templates - thomasjfrank.com/templates/ Learn Notion - thomasjfrank.com/fundamentals Productivity and Habits courses - t...
The Easiest Way to Double Your Productivity
Переглядів 232 тис.2 роки тому
In this video I explain a simple tactic that can help you get more done without needing to work harder. 📺 Watch this video ad-free on Nebula: nebula.app/videos/thomasfrank-the-easiest-way-to-double-your-productivity 🦙 SPONSOR: 🔥 Start making better content with Storyblocks: storyblocks.com/thomas 🛠 COURSES AND RESOURCES: Notion channel - ua-cam.com/users/ThomasFrankExplains Free Notion template...
3 Easy Money Habits I Swear By
Переглядів 133 тис.2 роки тому
Today I'm sharing 3 crucial rules I've followed with my finances since I started making and saving money. 📺 Watch this video ad-free on Nebula: nebula.app/videos/thomasfrank-3-money-rules-i-live-by 🛠 COURSES AND RESOURCES: Notion channel - ua-cam.com/users/ThomasFrankExplains Free Notion templates - thomasjfrank.com/templates/ Learn Notion - thomasjfrank.com/fundamentals Productivity and Habits...
Paper Books, Kindle, or Audiobooks: What’s the Best Way to Read?
Переглядів 283 тис.2 роки тому
Paper, digital, audio: which type of book is best? In this video, I look at which format has the edge depending on your reasons for reading. 📺 Watch this video ad-free on Nebula: nebula.app/videos/thomasfrank-digital-vs-physical-books 🛠 COURSES AND RESOURCES: Notion channel - ua-cam.com/users/ThomasFrankExplains Free Notion templates - thomasjfrank.com/templates/ Learn Notion - thomasjfrank.com...
How I Automate My Finances
Переглядів 604 тис.2 роки тому
In this video I'll walk you through how (and why) I automate my finances, including bill payments and investments. 📺 Watch this video ad-free on Nebula: nebula.app/videos/thomas-frank-how-i-automate-my-finances 🛠 COURSES AND RESOURCES: Notion channel - ua-cam.com/users/ThomasFrankExplains Free Notion templates - thomasjfrank.com/templates/ Learn Notion - thomasjfrank.com/fundamentals Productivi...
A video for anyone feeling behind in life
Переглядів 733 тис.2 роки тому
The early bird doesn't always win. 📺 Watch this video ad-free on Nebula: nebula.app/videos/thomas-frank-a-video-for-anyone-feeling-behind-in-life 🛠 COURSES AND RESOURCES: Notion channel - ua-cam.com/users/ThomasFrankExplains Free Notion templates - thomasjfrank.com/templates/ Learn Notion - thomasjfrank.com/fundamentals Productivity and Habits courses - thomasjfrank.com/courses/ 🦙 SPONSOR: 🔥 Tr...
7 Books EVERYONE in Their 20's Should Read
Переглядів 322 тис.2 роки тому
Essential reads for your career, finances, productivity, and more. 📺 Watch this video ad-free on Nebula: nebula.app/videos/thomas-frank-7-books-everyone-in-their-20s-should-read 🛠 COURSES AND RESOURCES: Notion channel - ua-cam.com/users/ThomasFrankExplains Free Notion templates - thomasjfrank.com/templates/ Learn Notion - thomasjfrank.com/fundamentals Productivity and Habits courses - thomasjfr...
4 Ways Your Workspace is Destroying Your Productivity
Переглядів 144 тис.2 роки тому
4 Ways Your Workspace is Destroying Your Productivity
How to Work with INTENSE Focus - 3 Steps Most People Skip
Переглядів 209 тис.2 роки тому
How to Work with INTENSE Focus - 3 Steps Most People Skip
How to Stop Overthinking Everything
Переглядів 175 тис.2 роки тому
How to Stop Overthinking Everything
How to Organize Your Calendar - The Ultimate Guide
Переглядів 842 тис.2 роки тому
How to Organize Your Calendar - The Ultimate Guide
This Is Why You're Lonely (and How to Fix It)
Переглядів 311 тис.2 роки тому
This Is Why You're Lonely (and How to Fix It)
How to Double Your Learning Speed - The LPC Method
Переглядів 262 тис.2 роки тому
How to Double Your Learning Speed - The LPC Method
The Absolute BEST Noise-Cancelling Headphones in 2021
Переглядів 383 тис.2 роки тому
The Absolute BEST Noise-Cancelling Headphones in 2021
What's in My Bag - My Work Gear & Every Day Carry (2021)
Переглядів 174 тис.2 роки тому
What's in My Bag - My Work Gear & Every Day Carry (2021)
The 5 Levels of Self-Discipline
Переглядів 531 тис.2 роки тому
The 5 Levels of Self-Discipline
The 10 Best iPhone Productivity Apps in 2021
Переглядів 610 тис.2 роки тому
The 10 Best iPhone Productivity Apps in 2021
4 Mistakes I Made in My 20s
Переглядів 160 тис.2 роки тому
4 Mistakes I Made in My 20s
How to Wake Up Early Without Feeling Tired
Переглядів 763 тис.2 роки тому
How to Wake Up Early Without Feeling Tired
5 Ways to Improve Your Writing
Переглядів 555 тис.3 роки тому
5 Ways to Improve Your Writing
5 Ways People Manipulate You (And How to Resist Them)
Переглядів 120 тис.3 роки тому
5 Ways People Manipulate You (And How to Resist Them)
The best way to tame your overwhelming to-do list
Переглядів 181 тис.3 роки тому
The best way to tame your overwhelming to-do list

КОМЕНТАРІ

  • @rafihasan7787
    @rafihasan7787 6 годин тому

    The Sticker on your Laptop Hollow Knight The reason I couldn't focus on work for months 😂

  • @GwenEagleChasing
    @GwenEagleChasing 6 годин тому

    Alot of it (for me) is just background noise but I still need to stay productive. 🤔 Great tips! Thank you.

  • @Fantrace_official
    @Fantrace_official 19 годин тому

    Watching in 2024❤

  • @andresbastidas43
    @andresbastidas43 21 годину тому

    It's incredible and wholesome how I have followed Thomas for years and I just came back to one of his videos for advice I need now, after not following his videos for a while. Thanks for the quality of videos you always produce so I can always go back and make it an important part of my development.

  • @mariagarcia-hidalgo925
    @mariagarcia-hidalgo925 23 години тому

    Thank you! This was perfect!

  • @youngrhaegar5271
    @youngrhaegar5271 День тому

    2:34 Video starts from here

  • @ricisipjr
    @ricisipjr 2 дні тому

    your talking a little too fast

  • @nicholasschroeder3678
    @nicholasschroeder3678 2 дні тому

    I got much better and faster when I learned to let go and use more inference. You don't have to get everything, and you can't get everything. For instance, I just picked up Cry the Beloved Country and ripped through the first 50 pages. There were lots of African names for geographic locations. Do I know these? No. Do I need to? No. I got a general idea of the landscape and environment he was describing, and getting bogged down in all those names would not only have significantly slowed me down, it would have also muddied the mental picture--the movie--I had in my mind. It would have made my comprehension worse. I can't have the same clear picture of the landscape that a South African has who's familiar with these places. You have to learn to live with these partial understandings to gain more speed, and even better comprehension. Practice with a variety of reading is really the key to getting better.

  • @sofia_1211
    @sofia_1211 2 дні тому

    Love this

  • @erichbuxa7498
    @erichbuxa7498 3 дні тому

    They scan resumes and cover letters through a program looking for specific talents, abilities and skill sets through wording so just understand that a 6 second glance is about the amount of time it takes to do that.😅

  • @Adrianobolado
    @Adrianobolado 3 дні тому

    4:46 which app is this?

  • @DoctorOwnPoolman
    @DoctorOwnPoolman 3 дні тому

    That Richard Feynman quote at 7:48 sounds like “The Final Understanding” from the conspiracy theory iceberg

  • @yurydmorales
    @yurydmorales 3 дні тому

    - 00:00🎯 Realized doing too many things leads to unfinished tasks and overworking. - 01:18🚀 Higher pressure productivity increases effectiveness. - 02:34🤔 Start by defining what you want across different life areas. - 05:26💡 Break down goals into actionable steps and adopt accountability systems. - 06:32🔄 Identify common actions across goals to streamline efforts. - 07:50📋 Distinguish between actions and projects, break down projects into smaller tasks. - 10:09🔄 Establish habits and systems to support goal achievement. - 13:37🔍 Evaluate what to cut or pause to focus on priorities.

  • @drewarnold2825
    @drewarnold2825 4 дні тому

    Oh. So, ebooks aren’t auditable??

  • @EVGuiller
    @EVGuiller 4 дні тому

    Can anyone help me with a couple of questions? 1. I'm looking into a change of career/field. Luckily a lot of my skills are transferrable, how do you recommend I write my resume? 2. I worked for a major telecommunications and wireless provider in the US. I worked on several high profile/multi-million contracts for this provider. I have a proven record of my achievements. How do I go about creating a website to line up these achievements without disclosing too much? thank you!!!

  • @guidofeliz8384
    @guidofeliz8384 4 дні тому

    I love numbers and yearned to be a high school math teacher but school officials, particularly the DOE, discouraged me as much as they could (without making it look so obvious) from chasing my dream. I also recall CUNY guidance counselors discouraging me from pursuing my academic objectives. This was all done in an effort to keep certain minorities from reaching success and job security. The New York City DOE is the definition of toxicity. So, I did others things with my life. Now at 59 years old with three (not boasting) college degrees, I find myself working as a security guard making peanuts for a living in a dead-end job with no pension, no benefits, a simple but confusing 401k (knowledge of the stock market is needed), and the list goes on and on. How about that for a story? P. S. I also worked as a substitute teacher for 8 years in NYC public schools. The worst 8 years of my life.

  • @BilyameenOmar
    @BilyameenOmar 4 дні тому

    This is so helpful because I learned a lot of things concerning filing

  • @FactNight
    @FactNight 4 дні тому

    26:29 Can u please give me this background template? I'm a UA-camr 😶

  • @FactNight
    @FactNight 4 дні тому

    26:01 Yeah! Sure

  • @FactNight
    @FactNight 4 дні тому

    Which mic are you currently using?

  • @oliversmith7322
    @oliversmith7322 4 дні тому

    I’m cooked and probably killing myself if I fail my finals, hope this helps!

  • @TrkAssMark
    @TrkAssMark 4 дні тому

    lol. Make small functions so you can make big functions with them. Do not listen to this guy,

  • @nicholasschroeder3678
    @nicholasschroeder3678 4 дні тому

    When studying for history exams, after going over the notes, I'd walk around campus delivering "a lecture" on the subject. I looked like a nut, but that's what college is for. I aced those exams: to have to put all that information into a coherent talk really cemented it in your mind. Writing it down later then was easy.

  • @unkolawdio
    @unkolawdio 5 днів тому

    There are no people to talk to because of social media...this result is by design

  • @Steve-hd5tn
    @Steve-hd5tn 5 днів тому

    The continuity error 1:51 🤣 It’s the small things like that that take your videos from (just) useful and informative to downright entertaining. Thanks for the great content!

  • @RainVine
    @RainVine 5 днів тому

    Coffee shops. Sit at a table near the cashier, and low key greet people while painting. This is how I make friends. When it's busy and there's nowhere to sit, I invite strangers to sit with me. It forces people to sit with people and the art gives you an icebreaker. I had 500 business cards and after a few months I'm running out. So enjoy. It works. Be patient, try different coffee shops and wait for the magic of networking and learning to socialize with different people.

  • @chrisbennett3290
    @chrisbennett3290 5 днів тому

    Working on Sunday?? I got church bro

  • @nourmahmoud2078
    @nourmahmoud2078 5 днів тому

    Thanks for coming back, and for having a great impact!!!

  • @higherpurpose1212
    @higherpurpose1212 5 днів тому

    I felt this, burned out, so I just quit my job, now 5 weeks unemployed, I don't feel the motivation to go back to working...

  • @user-yy4pd2vu2v
    @user-yy4pd2vu2v 6 днів тому

    Thank you for the great content, Thomas. How much time each day did you spend learning to program?

  • @IfeomaVera-nz4ml
    @IfeomaVera-nz4ml 6 днів тому

    Thank you you help people

  • @sydneymubanga5250
    @sydneymubanga5250 6 днів тому

    So educative😂

  • @sedigheh7608
    @sedigheh7608 6 днів тому

    Oh god please speak slower I'm not good enough in English

  • @ionutboss1266
    @ionutboss1266 7 днів тому

    concluzie to do ist cel mai bun (de testat varianta free) free microsoft task (poti adauga notite la taskuri) clickup mai bun decat asana, team management multe functii

  • @jallohmohamed3837
    @jallohmohamed3837 7 днів тому

    What if statements are conditional and very logical decision to look into... I like to use it alot

  • @SaucyDangles
    @SaucyDangles 7 днів тому

    Going back to college while working full time. I'm starting off by taking 2 online classes during the summer semester. Thank you for these tips!

  • @faiassalehin1115
    @faiassalehin1115 7 днів тому

    With out islam you are not happy.

  • @anthonysmith7734
    @anthonysmith7734 7 днів тому

    This did absolutely NOTHING for me. Waste of time

  • @EmalynShyneBollie
    @EmalynShyneBollie 8 днів тому

    Please I can understand Math and I love it

  • @dearheart2
    @dearheart2 8 днів тому

    Well, nothing new in this video. Anyway, do not always take the easy path.

  • @R4y-06
    @R4y-06 9 днів тому

    Maths. I’ve ignored an entire 6 mark question in my final exam last year, Something was negative that I forgot the write the - sign Calculator errors. Typing the wrong thing and getting the wrong answer. 2*8 = 18. For some reason I’ve forgotten to sqrt my final answer after using Pythagoras The question was to find the area of the circle after finding x, I wrote x as the answer Part b was in the same line as part a so I didn’t see it My entire class used to expect me to get the award for 100%, (I wanted too) but I don’t think they do anymore 💀

  • @Originals-yours
    @Originals-yours 9 днів тому

    the video went from 'how to organize' to 'how to backup ' pretty quick !

  • @FyreTeGo
    @FyreTeGo 10 днів тому

    I have two attempts hopefully I’m more prepared two weeks from now

  • @user-yy7hd1vs6l
    @user-yy7hd1vs6l 10 днів тому

    I deleted Instagram and now I'm accessing it through chrome

  • @Arinilabebe124
    @Arinilabebe124 10 днів тому

    Your videos help me a lot 🤔📚

  • @whoask1761
    @whoask1761 11 днів тому

    You watching cus you want to be better for him

  • @Ryder....
    @Ryder.... 11 днів тому

    The worst part of my failure is that I could've studied but instead I procastinated the whole semester

  • @Arinilabebe124
    @Arinilabebe124 12 днів тому

    Like if you are watching this before a final test 🤓

  • @fiftysecwithoutza
    @fiftysecwithoutza 12 днів тому

    going through a self assessed depressive episode after years of denying I had something wrong with me and the constant stress I was at from school. I haven't been fully relaxed and taken a "deserved" rest since like 13 and im turning 17 next week. I got exams and im close to failing every single one of them. it is not just because of me being on my phone all the time but it does take a huge toll on my mental health as well. everything I do feels like some sort of an escapism to me and i only seem to relax when I partake in taking drugs with my peers. I am a coward for not wanting to go to therapy. it is funny how I denied depression and did not believe someone could be depressed at a young age, but looking on that behavior now, it seems like projecting to me. all I want in my life is to wake up one day and just be the way that I want myself to be but I know that will never happen. the occasional bombings and sirens that are happening in my city dont even seem to affect me that much, cause im numb to that. i sometimes imagine that if I did went to therapy and got diagnosed with depression legitimately, would it make me feel better, but i answer this question to myself with "I dont know" as it will bring a sense of relief, that it is not my fault and I was not making it all up, but at the same time, It would make things harder because my relatives would find out and things would get ugly. my mom thinks im just a lazy teen, and I may be exactly that, but I personally think that my potential is far greater than what I am accomplishing as of now. I am afraid of a realization that if I dont get my life sorted out, I will turn from a kid that has great potential, to a regular dude that had potential once but he let himself go.